- Details
PROGRAM CURRICULUM
OBJECTIVES AND OUTCOMES
- Identify and develop leadership skills for the management sectors related to international hospitality contexts.
- Gain competency in examining and practicing core areas of the industry such as business, finance, and human resources.
- Implement hospitality management, service, and market research strategies aimed at diversified and global customers.
- Apply branding and communication strategies for international hospitality innovation.
- Develop culturally mindful practices that uphold diversity and the sustainment of local communities in global hospitality operations.
CURRICULUM
Common Core (6 credits)
LAIERM560 Research Methodologies for International Educators (3 credits)
LAPYEL550 Ethics, Leadership, and Entrepreneurship (3 credits)
Concentration Courses (9 credits):
BUAFFS620 Operational and Financial Strategies
BUMAGB615 Managing in the Global Business Environment
HPHTCT501 Cultural Tourism
Electives (12 credits)
BUMAHR630 International Human Resource Management
HPHTCL650 Customer Loyalty and Engagement
Two other electives may be chosen from other MA disciplines in the list below*:
- DIDMDC610 Digital Communication Strategies
- BUMAIB620 International Brand Management and Strategies
- BUMKMR630 Marketing Research for New Product Development
*Requests for courses not in this list are subject to approval.
Capstone Project (3 credits)
Total Program Credits: 30