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The Fashion Merchandising, Marketing, and Retail curriculum for the BLPS Degree in Liberal and Professional Studies requires Undergraduate Core, Major, and Elective requirements and requirement subcategories as illustrated below. Courses provide an overview of the fashion industry and business with a focus on retail and merchandising. The curriculum is supported by experiential learning methodologies that directly involve students in industry experience and the local community.

 

PROGRAM CURRICULUM

 

UNDERGRADUATE CORE CURRICULUM

 

Area I: Math/Natural Science
1. Finite Mathematics SMMAFM150
2. Introduction to Nutrition FWDNIN200
3. The Italian Food Industry: From Farm to Table HPFBSF250
4. Fairfield online course: Mathematics or Natural Science 1000-level

 

Area II: History/Social Science
1. Saints and Sinners LAHSSS330
2. The Medici Family: A Florentine Dynasty LAHSMF230
3. One of the following courses: Social Media CPMCSM250; Culture Shock: Cross-Cultural Psychology LAPYCS190; Cultural Introduction to the Italian Family FWFSIF180; The Italian-American Experience ISISIA225; Food, Culture, and Society in Italy FWFCFC240
4. Intercultural Communication CPMCCM190
5. Fairfield online course: AANTH 1110 Cultural Anthropology
6. Fairfield online course: COMM 1100 Human Comm. Theories

 

Area III: Philosophy/Religious Studies
1. World Religions LARSWR280
2. Philosophy and Science in Early Modern Italy LAPLPS215
3. Fairfield online course: RLST 1101 Exploring Religion

 

Area IV: English/Visual & Performing Arts
1. Introduction to Art History LAAHAH210
2. Fashion Design Studio I FTFDFD230
3. Dante Alighieri's Florence: Readings and Cultural Walks ISILDF340
4. Fairfield online course: ENGL 1001

 

Area V: Humanities Electives
1. Italian language
2. Italian language
3. Fairfield online course: A Humanities Elective (ENGL/HIST/MLL/PHIL/RLST/VPA) 1000-level

 

LIBERAL STUDIES MAJOR COURSES

 

General Area I: Retail and Merchandising

1. Fashion Retail Management Experiential Learning (6cr) FTFCSF365
2. Retail and Sales Strategies Experiential Learning (6cr) BUMKRS325
3. Fashion Forecasting for Merchandisers FTFMFM300
4. Fashion Buying Strategies: From Personal Shopper to Retail Merchandising EL FTFMFB335 (6cr, first 3cr are counted here)
5. Visual Merchandise and Display FTFMVM325

 

General Area II: Marketing and Management

1. Introduction to Fashion Marketing BUMKFM280
2. Strategic Fashion Marketing BUMKFM360
3. Sales Management BUMASM300
4. Brand Management BUMABM310
5. Fashion Business in Italy FTFCFB300

 

Senior Project
Fashion Buying Strategies: From Personal Shopper to Retail Merchandising EL FTFMFB335 (6cr, final 3 credits fulfilled here)

 

Diversity Courses
1. US Diversity: Intercultural Communication CPMCCM190
2. World Diversity: World Religions LARSWR280

 

FREE ELECTIVES

 

1. Sketching and Rendering Accessories FTADSR210
2. Introduction to Accessory Design and Production: Shoes, Bags, and Belts Experiential Learning (6cr) FTADAD255
3. Image Consultancy FTFDIC200
4. Sewing and Construction Techniques I FTFDSC315
5. Fashion Styling FTFDFS350
6. Flat and Digital Patternmaking FTFDPM260
7. Introduction to Health and Safety PSELHS300S 1cr
8. Fashion Merchandising FTFMMC285
9. Fashion, Media, and Culture FTFCFM300
10. Faces, Facts, and Places in Italian Fashion FTFCPF280

 

TOTAL CREDITS: 130

 

PROGRAM OBJECTIVES AND OUTCOMES

Objectives

  • Acquire knowledge of design, production, and business theory and practice applicable to the fashion industry.
  • Adopt interdisciplinary methods in creative and aesthetic processes.
  • Develop competency for problem-solving, addressing challenges, and design future visions for fashion systems.
  • Integrate the technologies and traditional craftsmanship of local contexts and territories in global environments.
  • Apply critically-minded and innovative approaches to business and communication strategies in the fashion industry.
  • Identify and develop areas of talent and opportunity in redefining the future of fashion from a sustainable perspective.
  • Produce a body of work that culminates in a coherent vision and applicability to industry practices as developed by the student throughout the program of study.

Outcomes

  • Management and curation of digital content.
  • Project management.
  • Production of digital content for collaborative and individual projects.
  • Application of digital media theory and skills to professional projects related to photography, videomaking, books, periodicals, and multimedia.

 
Career opportunities

The program prepares students to enter the fashion industry related to design, communication, and merchandising/retail through roles such as:

  • Senior designer
  • RD and production specialists
  • Merchandisers
  • Buyer
  • Journalist
  • PR strategist
  • Digital editor
  • Communication manager or consultant

Upon completion of the program, students will be able to further pursue studies at the graduate level.

 

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