- Details
Program Description
FUA-AUF’s Associate of Arts Degree in Fashion Design, Merchandising and Media is comprised of a combination of courses that focus on the four available program concentrations:
- Fashion Design and Technology
- Accessory Design and Technology
- Fashion Merchandising, Marketing, and Retail
- Fashion Communication, Promotion, and Media
Program Objectives
This program is designed to shape highly qualified professionals through a hybrid approach of a rigorous academic component and hands-on teaching techniques.
- The goal is to develop skills for future careers in fashion with roots stemming from the creative tradition of artisanal arts and industry presence in Italy.
- By stimulating creative craftsmanship and know-how, students integrate fashion practices and knowledge with contemporary perspectives, mentored by international faculty members that directly represent the industry.
Program Outcomes
The specialization in Fashion Design and Technology focuses on developing:
- Design competency from the creation and interpretation of a creative concept into an effective fashion collection.
- Competitive skills in prototyping, distinguished by a mature knowledge of the visual and cultural language of Italian fashion.
The specialization in Accessory Design and Technology focuses on developing:
- Design competency from the creation and interpretation of a creative concept into an effective accessory collection.
- Competitive skills in prototyping handbags, hats and footwear enhanced by quality-driven production and merchandising.
The specialization in Fashion Merchandising, Marketing, and Retail focuses on:
- Integration of competitive skills in fashion merchandising and buying with a focus on viable contemporary responses to the changing global retail environment through strategic marketing solutions and branding operations.
The specialization in Fashion Communication, Promotion, and Media focuses on:
- Building solid fashion communication skills through the investigation of iconic and subcultural movements, cultivation of writing and editorial ability to shape new and highly adaptable roles for fashion media experts.
Career Opportunities
- Fashion Design and Technology: senior designers in charge of the design and production phases of fashion collections for diverse markets.
- Accessory Design and Technology: senior designers in charge of the design and production phases of accessory collections for diverse markets.
- Fashion Merchandising, Marketing, and Retail: fashion and accessory merchandisers for retail businesses and fashion houses, buyers, buying office managers.
- Fashion Communication, Promotion, and Media: magazine editors, journalists, public relations strategists, digital editors and managers.