BACHELOR OF ARTS IN HOSPITALITY MANAGEMENT

OBJECTIVES AND OUTCOMES

The academic program will allow students to gain fundamental skills in the area of hospitality management through the analysis of the functioning and organization of specific sectors of hospitality, such as restaurants, hotel chains, and resorts.
Tourism and hospitality will be combined as one area of study that FUA-AUF strongly believes must be considered an unicum without separating tourism from the concept of hospitality.

FUA-AUF believes that professionals trained with this kind of academic program will have increased employment opportunities by gaining a greater understanding of industry factors such as the differences between cultures, tourism trends, and transportation in tourism. The students, prospective professionals of the industry, will engage in hospitality activities in the areas of lodging, food and beverage, and tour operators. Coursework is supported by experiential learning methodologies that directly involve students in industry experience and the local community.

Program objectives:

• Gain an adequate knowledge of the economic, geographical, anthropological, and sociological foundations, food technologies, as well as cultural topics pertaining to the different and intertwined sectors of tourism and hospitality.
• Develop a strong command of the main social and economic research methodologies as well as its application to specific sectors with skills related to the measurement, data collection, and analysis in a social and industry context.
• Gain knowledge of management applied to diverse work environments to ensure the students’ ability to operate in different business sectors of the industry in a manner that is flexible and multifunctional.
• Increase aware of marketing needs based on the cultural dimension and heritage of tourism in Italy.
• Be able to position the specific competencies acquired in a broader cultural, economic and social context both at a local, national, and international level.
• Gain efficient communication skills as practiced in the hospitality industry.
• Develop a flexible attitude towards innovation and socio-cultural changes that enhance growth opportunities and technological development within Italian tourism.

Outcomes:

• Proposal of innovative development and design of services for hospitality and tourism.
• Logistical management of tourism-related structures.
• Development of strategic marketing plans in partnership with relevant local institutions.
• Development and promotion of tourism to national and international clients.
• Organization and implementation of hospitality services as offered by hotels, convention centers, tour operators, transportation agencies, and public entities related to tourism. Topics will also include spas and wellness centers, agritourism, educational tourism, conferences, and sustainable tourism.

Career opportunities:

• Hotel industry
• Food and beverage industry
• Tourism industry
• Wellness industry
• MICE (Meetings, Incentives, Conferences, Events) industry
• Communications sector in the Hospitality industry (press offices, multimedia organizations, publishing)

Upon completion of the program, students will be able to further pursue studies at the graduate level.

B.A. CURRICULUM

General Education Requirements (48 credits)

Sample view of courses that fulfill gen ed requirements:

Core Curriculum for 4-Year Program (31 credits):

FWFSSA300S Food Safety and Sanitation 1cr

HPHTIH300 Introduction to Hospitality 

BUMAHR350 Human Resource Management 

HPFBSM331 Front of the House Management EL 6cr (only 3 count here)

HPHTHM350 Hospitality Marketing 

BUAFAC200 Principles of Accounting 

HPHTIE200 Introduction to Event Management 

HPSMSM300 Introduction to Spa Management 

BURERE280 Principles of Real Estate Management 

HPFBRM392 Restaurant Management EL 6cr (only 3 count here)

HPHTTC360 The Client-Customer Relation Management 

Capstone Project – In the area of Program Concentration (3 credits)

Hospitality Management:

EL component of Hotel Management Operations and Front Office Procedures EL

Real Estate Management:

EL component of Real Estate Management EL

Special Event Management:

EL component of Special Event Management EL

Wellness Management:

EL component of Day Spa Operations EL

Experiential Learning Field Hours (9 credits) 

3-credit EL components of the following courses according to the selected concentration:

Hospitality Management:

Restaurant Management EL

Front of the House Management EL 

Property Management EL

Real Estate Management:

Restaurant Management EL

Front of the House Management EL 

Property Management EL

Special Event Management:

Front of the House Management EL
Restaurant Management EL
Event Planning and Production EL

Wellness Management:

Front of the House Management EL
Restaurant Management EL
Spa Operations and Management EL

Concentration Coursework (27-30 credits)

In addition to the required core courses, students must complete the designated credit hours in one of the following areas of concentration.

Hospitality Management (30 credits)

Examples of approved courses:

HPFBCS470 Catering Sales and Operations 

HPFBCC532 Cost Control 

BUMAOB470 Organizational Behavior 

BUREPM335 Property Management EL 6cr (only 3 count here)

HPHTIM450 International Management for the Hospitality Industry

HPHLHM435 Hotel Management Operations and Front Office Procedures EL 6cr  (only 3 count here)

HPFBOM400 Food and Beverage Operations and Management

HPHLHK420 Housekeeping Management 

HPHLEM400 E-Marketing for the Hospitality Industry

HPHTIN320 International Tourism

Special Event Management (30 credits)

Examples of approved courses:

HPHTSE415 Special Event Management 6cr (only 3 count here)
HPHTMC360 MICE Events
HPHTCE380 Corporate Events
BUMAEF280 Sport Event and Facility Management
HPHTSE430 Wedding and Ceremony Event Planning
HPFBCS470 Catering Sales and Operations
HPHTEI301 Event Planning and Production EL 6cr (only 3 count here)
HPHTEO440 Event Operations and Project Management
SMMACC532 Cost Control
HPHLEM400 E-Marketing for the Hospitality Industry

Real Estate Management (30 credits)

Examples of approved courses:

BUREEL350 Comparative Real Estate Law
BUREPM335 Property Management EL 6cr (only 3 count here)
BUREIH320 International Housing Markets
BUREEM365 Real Estate Management EL 6cr (only 3 count here)
HPHTIM450 Int’l Mgmt. for the Hospitality Industry
BUMAOB470 Organizational Behavior
BUREAV340 Hospitality Real Estate Analysis and Valuation
BUMASM300 Sales Management
BUDSSN400 Strategic Negotiation
HPHLEM400 E-Marketing for the Hospitality Industry

Wellness Management (27 credits)

Examples of approved courses:

SHSSTW420 Personal Training and Wellness
SHSSYT300 Yoga Therapy: Philosophy and Practice
HPSMST300 Introduction to Spa Treatments
HPSMMT380 Massage Therapy
HPSMSO340 Spa Operations and Management EL 6cr (only 3 count here)
HPSMDS365 Day Spa Operations EL 6cr (only 3 count here)
BUMAOB470 Organizational Behavior
FTFDIC200 Image Consultancy
HPHLEM400 E-Marketing for the Hospitality Industry

Free Electives (12 credits) 

Examples of approved courses:

GSANCA300 Cultural Anthropology

CPJLWM300 Writing for Digital Media

LARSRS150 Introduction to Religious Studies

LAAHAH210 Introduction to Art History

Total Program Credits:

Hospitality Management, 133 credits

Real Estate Management, 133 credits

Special Event Management, 133 credits

Wellness Management, 130 credits