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OBJECTIVES AND OUTCOMES 

The program offers an in-depth study of visual communication and digital media theory and practices that allow students to develop and experiment with knowledge and skills in a highly innovative context. . Students will engage in disciplines related to photography, videomaking, interactive digital media, graphic design, editorial design, and intercultural communication through relevant and innovative examples from Italy and abroad related to visual theory, history, and semiotics. Through the study of the disciplines and media-based projects, students will be challenged to critically examine the production and meaning of media. Coursework is supported by experiential learning methodologies that directly involve students in industry experience and the local community.

 

 

Program objectives:

  • Gain knowledge of digital media and visual communication theories and practice.
  • Develop a strong command of contemporary imaging and aesthetics.
  • Develop and deliver creative concepts, apply visual language in multiple forms of digital media, and produce creative and compelling visual storytelling for professional contexts. 
  • Apply critical thinking, visual deconstruction/reconstruction, and visual problem solving for communicational needs in design systems, publication design, electronic media, typography, and 3D packaging design.
  • Acquire a critically informed photographic approach, visual grammar of photography and intent, analysis and technical mastery of photographic imagery, and familiarity with studio and non – studio environment.
  • Develop a successful visual message in three different dimensions, create a visually strong brand, employ concept successfully in various forms of visual communication, and conduct a concise presentation of a developed brand.
  • Gain fluency in visual production for publishing formats, format and content curation of diverse products, and adapting effective communication to emerging form of content creation.
  • Produce a coherent visual portfolio that accurately reflects the student’s personal development of visual and media identity and language.

 

Outcomes:

  • Management and curation of digital content.
  • Project management.
  • Production of digital content for collaborative and individual projects.
  • Application of digital media theory and skills to professional projects related to photography, videomaking, books, periodicals, and multimedia.

 

Career opportunities:


The program prepares students to enter creative industries related to media design, photography, visual communication, and publishing through roles such as:

  • Photographer, photo editor
  • Curator
  • Digital strategist
  • Interactive media designer
  • Creative director
  • Brand manager
  • Digital artist
  • Visual consultant for corporate communication
  • Designer, editor, production manager for books and periodicals

Upon completion of the program, students will be able to further pursue studies at the graduate level.

 

B.A. CURRICULUM

 

General Education Requirements (48 credits) 

 

Sample view of courses that fulfill gen ed requirements:

 

English Composition

  • CPJLNN180 Introduction to Journalism for all concentrations
  • CPJLWM300 Writing for Digital Media / LACWCW300 Creative Writing for E-Publishing concentration only

Mathematics

  • SMMAFM340 Finite Math
  • SMMAIC190 Introduction to Calculus

Physical & Biological Science

  • FWDNIN305 Introduction to Nutrition
  • HPFBSF300 The Italian Food Industry: From Farm to Table 

Social & Behavioral Sciences

  • LAHSMF330 The Medici Family: A Florentine Dynasty / LAAHTC370 Art Theory and Criticism for Digital Media concentration only
  • One of the following courses: 

CPMCSM320 Social Media 

LAPYCS310 Culture Shock: Cross-Cultural Psychology 

FWFSIF320 Cultural Introduction to the Italian Family 

ISISIA325 The Italian-American Experience 

FWFCFC340 Food, Culture, and Society in Italy 

Diversity & Intercultural Studies      

  • CPMCCM350 Intercultural Communication
  • LARSWR300 World Religions

Italian Language

  • 2 Italian language courses required

Humanities

  • LAPLPS315 Philosophy and Science in Early Modern Italy
  • LARSHC310 History of Christianity
  • DIPHID185 Introduction to Digital Photography EL 6cr (3 count here)
  • A course from one of the following disciplines:

English Composition and Creative Writing

History

Italian Studies and Linguistics

Comparative Literature

Philosophy

Religious Studies

Fine Arts

Music and Performing Arts.

 

Core Curriculum for 4-Year Program (28 credits)

DIVCCG150 Introduction to Computer Graphics 

PSELHS300S Introduction to Health and Safety 1cr

CPPULM330 Magazine Publishing and Editing I 

IDIDCD280 3D Computer Design and Rendering 

DIVCDF190 Visual Comm Design Fundamentals Studio I 

DIVPCV205 Introduction to Creative Videomaking 6cr (3 count here)

CPPULM430 Magazine Publishing and Editing II 

FAFPFP140 Introduction to Film Photography 

IDPDPD210 Introduction to Product Design 

IDPDPF285 Introduction to 3D Printing and Fabrication 

 

Capstone Project – In the area of Program Concentration (3 credits)

PSPDPO380 Portfolio Development

 

Experiential Learning Field Hours (12 credits) 

3-credit EL components of the following courses:

 

Digital Media:

Introduction to Digital Photography EL 

Intermediate Digital Photography EL 

Introduction to Creative Videomaking EL

Exploratory Digital Photography EL 

 

E-Publishing:

Introduction to Digital Photography EL 

Introduction to Creative Videomaking EL

Fundamentals of Publishing & Editing EL

Professional Book Production EL

 

Visual Communication:

Introduction to Digital Photography EL 

DIPHID305 Intermediate Digital Photography EL 

Introduction to Creative Videomaking EL

Multimedia Studio II EL

 

Concentration Course Work (24 credits)

In addition to the required core courses, students must complete 24 credit hours in one of the three areas of concentration.

 

Digital Media

Examples of approved courses:

DIPHID305 Intermediate Digital Photography EL 6cr (3 count here)

DIPHLA300 Landscape and Architectural Photography 

DIPHAD400 Advanced Digital Photography 

FAFPFP360 Advanced Film Photography

DIVPAV350 Advanced Videomaking And Post-Production 

DIPHEP420 Exploratory Digital Photography EL 6cr (3 count here)

DIPHSE550  Solo Exhibit and Publication of Solo Work

DIVCAD330 Introduction to Art Direction

 

E-Publishing

Examples of approved courses:

CPPUFE305 Fundamentals of Publishing & Editing EL 6cr (3 count here)

CPPUPB315 Professional Book Production EL 6cr (3 count here)

CPPUEP330 E-Publishing 

DIVCDF250 Visual Comm Design Fundamentals Studio II 

DIVCDF300 Visual Comm Design Fundamentals Studio III 

CPMCIC440 Interpersonal Communication 

DIPHAD400 Advanced Digital Photography 

DIVCAD330 Introduction to Art Direction

 

Visual Communication

Examples of approved courses:

DIVCDF250 Visual Comm Design Fundamentals Studio II 

DIVCDF300 Visual Comm Design Fundamentals Studio III 

DIVCMM340 Multimedia Studio I 

DIVCMM380 Multimedia Studio II EL 6cr (3 count here)

DIVCWD200 Introduction to Web Design 

DIPHID305 Intermediate Digital Photography EL 6cr (3 count here)

DIVPAV350 Advanced Videomaking And Post-Production 

DIVPVE380 Digital Video Editing 

 

Free Electives (12 credits / 15 credits for Visual Communication concentration only) 

Examples of approved courses:

GSANCA300 Cultural Anthropology

CPJLCS335 Art, Fashion, Food, and Wine Journalism 

LARSRS150 Introduction to Religious Studies

LAAHAH210 Introduction to Art History

DIVCAD330 Introduction to Art Direction (for Visual Communication concentration only)

 

Total Program Credits:

Digital Media, 127 credits

E-Publishing, 127 credits

Visual Communication, 130 credits

 

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