PSINPR450 - Internship: Public Relations

Internships

Semester Credits: 3

Contact Hours: 120

Prerequisites: B2 level of Italian language. Cover letter, CV, and material pertinent to the chosen area, interview.

Description: 3 semester credits. Through the public relations internship course, students will learn how to promote a client's business, image, or product. Public relations focus on managing a client’s key messages through media releases, editorial content, and promotion. An emphasis is placed on the strategic management and evaluation of key communication systems employed in public relations-related projects. Tasks may include general administrative and logistical tasks, content creation and editing, and tracking media results. This placement may require PM shifts or shifts that take place on weekends and holidays. This internship course aims to prepare students for the professional world and features an unsalaried internship scheduled individually for a minimum of ten hours per week. Students generally serve as part-time interns from Monday through Friday, although some internships may require weekend hours. The internship enhances students’ knowledge through field experience held in a professional environment overseen by a supervisor, who regularly monitors the internship progress and the guides the student’s preparation of a final analytical report and portfolio. Placements will vary depending on the student’s language and professional skills. Additional materials/Dress code: Business casual attire for dress code. Prerequisites: B2 level of Italian language. Cover letter, CV, and material pertinent to the chosen area, interview.