PSELWC385 - Wine Communications and Marketing Experiential Learning

Experiential Learning

Semester Credits: 6

Contact Hours: 45

Prerequisites:

Description: 6 semester credits. This course focuses on the business and marketing aspects of the wine industry. Students will consider and analyze course topics including an introduction to communication theory, wine communication practices and trends, introduction to management and marketing theory, wine marketing strategies, economics of the world wine industry, and human resource management. This course includes experiential learning hours with our Community Engagement Member Institutions (CEMI). CEMI are dynamic learning environments created to foster learning through a structured interaction with the community. In addition to regular lecture hours, students will be involved in learning by doing through real projects and integration with the local population and territory in order to remove cultural and learning barriers as well as to develop a strong likelihood for success in life. The experiential learning hours are fully supervised by instructors who track students step by step during their learning experience, monitor and advise according to student needs, and support student initiative. This unique learning model allows students to benefit from an all-encompassing educational experience based on theory and practice in real enterprises, learning of comprehensive operational processes, problem-solving, leadership, and management.