- Details
OBJECTIVES AND OUTCOMES
The program offers an in-depth study of visual communication and digital media theory and practices that allow students to develop and experiment with knowledge and skills in a highly innovative context. . Students will engage in disciplines related to photography, videomaking, interactive digital media, graphic design, editorial design, and intercultural communication through relevant and innovative examples from Italy and abroad related to visual theory, history, and semiotics. Through the study of the disciplines and media-based projects, students will be challenged to critically examine the production and meaning of media. Coursework is supported by experiential learning methodologies that directly involve students in industry experience and the local community.
Program objectives:
- Gain knowledge of digital media and visual communication theories and practice.
- Develop a strong command of contemporary imaging and aesthetics.
- Develop and deliver creative concepts, apply visual language in multiple forms of digital media, and produce creative and compelling visual storytelling for professional contexts.
- Apply critical thinking, visual deconstruction/reconstruction, and visual problem solving for communicational needs in design systems, publication design, electronic media, typography, and 3D packaging design.
- Acquire a critically informed photographic approach, visual grammar of photography and intent, analysis and technical mastery of photographic imagery, and familiarity with studio and non – studio environment.
- Develop a successful visual message in three different dimensions, create a visually strong brand, employ concept successfully in various forms of visual communication, and conduct a concise presentation of a developed brand.
- Gain fluency in visual production for publishing formats, format and content curation of diverse products, and adapting effective communication to emerging form of content creation.
- Produce a coherent visual portfolio that accurately reflects the student’s personal development of visual and media identity and language.
Outcomes:
- Management and curation of digital content.
- Project management.
- Production of digital content for collaborative and individual projects.
- Application of digital media theory and skills to professional projects related to photography, videomaking, books, periodicals, and multimedia.
Career opportunities:
The program prepares students to enter creative industries related to media design, photography, visual communication, and publishing through roles such as:
- Photographer, photo editor
- Curator
- Digital strategist
- Interactive media designer
- Creative director
- Brand manager
- Digital artist
- Visual consultant for corporate communication
- Designer, editor, production manager for books and periodicals
- Product designer
Upon completion of the program, students will be able to further pursue studies at the graduate level.
B.A. CURRICULUM
General Education Requirements (48 credits)
Sample view of courses that fulfill gen ed requirements:
English Composition |
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Mathematics |
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Physical & Biological Science |
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Social & Behavioral Sciences |
CPMCSM250 Social Media LAPYCS190 Culture Shock: Cross-Cultural Psychology FWFSIF180 Cultural Introduction to the Italian Family ISISIA225 The Italian-American Experience FWFCFC240 Food, Culture, and Society in Italy |
Diversity & Intercultural Studies |
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Italian Language |
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Humanities |
English Composition and Creative Writing History Italian Studies and Linguistics Comparative Literature Philosophy Religious Studies Fine Arts Music and Performing Arts. |
Core Curriculum for 4-Year Program (28 credits)
DIVCCG150 Introduction to Computer Graphics
PSELHS300S Introduction to Health and Safety 1cr
CPPULM330 Magazine Publishing and Editing I
IDIDCD280 3D Computer Design and Rendering
DIVCDF190 Visual Comm Design Fundamentals Studio I
DIVPCV205 Introduction to Creative Videomaking 6cr (3 count here)
CPPULM430 Magazine Publishing and Editing II
FAFPFP140 Introduction to Film Photography
IDPDPD210 Introduction to Product Design
IDPDPF285 Introduction to 3D Printing and Fabrication
Capstone Project – In the area of Program Concentration (3 credits)
PSPDPO380 Portfolio Development
Experiential Learning Field Hours (12 credits)
3-credit EL components of the following courses according to the selected concentration:
Digital Media:
Introduction to Digital Photography EL
Intermediate Digital Photography EL
Introduction to Creative Videomaking EL
Exploratory Digital Photography EL
E-Publishing:
Introduction to Digital Photography EL
Introduction to Creative Videomaking EL
Fundamentals of Publishing & Editing EL
Professional Book Production EL
Visual Communication:
Introduction to Digital Photography EL
Intermediate Digital Photography EL
Introduction to Creative Videomaking EL
Multimedia Studio II EL
Product Design:
Introduction to Digital Photography EL
Introduction to Creative Videomaking EL
Product Design EL
Multimedia Studio II EL
Concentration Course Work
In addition to the required core courses, students must complete the designated credit hours in one of the following areas of concentration.
Digital Media (27 credits)
Examples of approved courses:
DIPHID305 Intermediate Digital Photography EL 6cr (3 count here)
DIPHLA300 Landscape and Architectural Photography
DIPHAD400 Advanced Digital Photography
FAFPFP360 Advanced Film Photography
DIVPAV350 Advanced Videomaking And Post-Production
DIPHEP420 Exploratory Digital Photography EL 6cr (3 count here)
DIPHSE550 Solo Exhibit and Publication of Solo Work
DIVCAD330 Art Direction
LAAHTC370 Art Theory and Criticism
E-Publishing (24 credits)
Examples of approved courses:
CPPUFE305 Fundamentals of Publishing & Editing EL 6cr (3 count here)
CPPUPB315 Professional Book Production EL 6cr (3 count here)
CPPUEP330 E-Publishing
DIVCDF250 Visual Comm Design Fundamentals Studio II
DIVCDF300 Visual Comm Design Fundamentals Studio III
CPMCIC440 Interpersonal Communication
DIPHAD400 Advanced Digital Photography
DIVCAD330 Art Direction
Visual Communication (24 credits)
Examples of approved courses:
DIVCDF250 Visual Comm Design Fundamentals Studio II
DIVCDF300 Visual Comm Design Fundamentals Studio III
DIVCMM340 Multimedia Studio I
DIVCMM380 Multimedia Studio II EL 6cr (3 count here)
DIVCWD200 Introduction to Web Design
DIPHID305 Intermediate Digital Photography EL 6cr (3 count here)
DIVPAV350 Advanced Videomaking And Post-Production
DIVPVE380 Digital Video Editing
Product Design (24 credits)
Examples of approved courses:
IDPDPD320 Product Design EL 6cr (3 count here)
DIVCMM340 Multimedia Studio I
DIVCMM380 Multimedia Studio II EL 6cr (3 count here)
IDPDRD300 Prototyping and Research in Design
IDPDPF315 3D Printing and Fabrication
BUMANP325 New Product Development and Management
IDPDPL300 Product Packaging and Labeling
BUMABM310 Brand Management
Free Electives (12 credits / 15 credits for Visual Communication and Product Design concentrations only)
Examples of approved courses:
GSANCA300 Cultural Anthropology
CPJLCS335 Art, Fashion, Food, and Wine Journalism
LARSRS150 Introduction to Religious Studies
LAAHAH210 Introduction to Art History
IDPDDT300 Design Thinking (for Product Design concentration only)
DIVCAD330 Art Direction (for Visual Communication concentration only)
Total Program Credits:
Digital Media, 130 credits
E-Publishing, 127 credits
Visual Communication, 130 credits
Product Design, 130 credits